Founders
Our Investment Thesis
Proeon is addressing a critical challenge in the nutraceutical and natural products industry: the availability of safe, consistent, and high-quality raw materials. Traditional open agriculture often results in contamination from pesticides and heavy metals, inconsistent bioactive content, and supply fluctuations due to seasonality and environmental dependence. This creates high rejection rates and inefficiencies across the nutraceutical value chain.
Proeon’s solution is to grow nutraceutical-grade crops using hydroponics under controlled, sterile, and precision-nutrition conditions. This approach ensures pesticide-free, fully traceable, organic raw materials with high bioactive yields, consistent availability, and lower supply chain uncertainty. Their proof of concept, demonstrated with ginger, produced pesticide and heavy-metal-free crops with high potency, validating the model.
Target customers include premium functional ingredient manufacturers catering to regulated international markets like the USA, EU, Japan, and Australia, where demand for safe and potent raw materials is rising. Proeon differentiates itself from traditional agriculture, co-operatives, and organic farming by offering higher yields, zero contamination, and complete traceability.
Beyond commercial potential, the model creates positive environmental impact by reducing water usage, preventing runoff pollution, and freeing arable land for food crops. Farmers benefit from assured buybacks, reduced risks, and higher income. Proeon aims to redefine nutraceutical-centric agriculture globally.