Belita

Founders

• Akshay Jain

Our Investment Thesis

Belita is a beauty services brand focused on providing convenient, high-quality salon experiences at customers’ homes. Recognizing the urban consumer’s demand for time-saving and professional personal care, Belita bridges the gap between traditional salons and the rising trend of on-demand services. Its model addresses challenges of long waiting times, limited access to skilled beauticians, and lack of personalized service in conventional salons.

The company operates with trained in-house beauticians, ensuring standardized quality, hygiene, and reliability. Customers can book services via phone or online, receiving professional beauty and grooming services at their doorstep. This model not only saves time but also offers privacy and comfort, particularly attractive to working women, young mothers, and urban households.

Belita’s operations are supported by technology that enables efficient scheduling, tracking, and customer relationship management. Its emphasis on training, branding, and customer feedback loops ensures consistent service delivery and repeat engagement. By combining the professionalism of established salons with the flexibility of home service, Belita positions itself strongly within the growing beauty and wellness industry.

With rising demand for at-home services across urban India, Belita is well-placed to scale its operations, expand its customer base, and establish itself as a trusted leader in convenient, personalized beauty care.