Founders
Our Investment Thesis
Jai Kisan is a rural fintech platform focused on providing affordable and instant credit to farmers, retailers, and rural enterprises. Traditional banks often underserve these segments due to lack of collateral and irregular income cycles, leaving a massive gap in rural financing.
The platform bridges this gap with digital products like Jai Kisan Farmer, BharatKhata, and BharatCredit. Farmers can access quick, collateral-free loans tailored to crop cycles, while retailers benefit from working capital and simplified transactions through BharatKhata. MSMEs and agri-supply chains also gain access to credit for growth and operations.
By digitizing the lending process and integrating with local partner networks, Jai Kisan ensures speed, transparency, and convenience. It has already expanded across thousands of pin codes and multiple states, supporting hundreds of thousands of rural users. The company has also secured an NBFC license, giving it the ability to lend directly and control its data and processes.
Founded by Arjun Ahluwalia and Adriel Maniego, Jai Kisan combines strong domain expertise with a mission to drive financial inclusion for India’s 900 million rural population. Backed by leading investors, it is positioned to transform rural finance by unlocking access to structured credit and building long-term economic empowerment.
Investment Details
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