Founders
Our Investment Thesis
UnORG is a B2B managed marketplace designed to streamline the highly fragmented supply chain for India’s unorganized food sector, especially street food vendors, small eateries, and canteens. Vendors in this sector face multiple challenges, including lack of formal credit, unreliable suppliers, inconsistent quality, high input costs, and dependence on middlemen. These issues lead to lower revenues, poor margins, and limited social security for vendors and their families, while also affecting consumers, government revenues, and overall public health.
UnORG addresses these pain points by providing a one-stop digital solution that combines affordable procurement, formal credit support, logistics, and technology-driven inventory management. The platform ensures best market prices, quality assurance, scheduled and free deliveries, expense tracking, and multi-category product availability. Its user-friendly interface supports regional languages, pictorial catalogs, instant reorders, and live tracking, making it accessible to vendors with limited literacy or digital familiarity.
By formalizing credit, streamlining procurement, and enabling reliable supply chains, UnORG creates value for multiple stakeholders. Vendors enjoy higher margins and improved livelihoods, customers benefit from consistent quality at better prices, governments gain from higher compliance and revenue, and society at large sees improved health and literacy outcomes. Backed by strong investors and a mission-driven founding team, UnORG is building a scalable solution for India’s grassroots economy.
Investment Details
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