Founders
Our Investment Thesis
Xook is a food tech company revolutionizing contract catering and on demand meals with robotic kiosks that serve fresh, customized food in couple of minutes. Consumers today face challenges with food delivery such as long wait times, inconsistent freshness, high costs, and lack of personalization, or rely on office canteens that offer limited variety and low quality.
Xook addresses these pain points with compact kiosks requiring just a few square feet, capable of serving multiple cuisines and dishes through its IoT enabled, cloud controlled system. The machines use precision ingredient dispensers, robotic arms, and digital recipes to ensure hygienic, consistent, and fully customizable meals. They remember individual preferences, provide contactless service, and operate 24 hours a day, eliminating delays and reducing operational overhead.
The company targets locations like offices, apartment complexes, colleges, hospitals, airports, and transit hubs, positioning itself against both local caterers and premium service providers. With far lower capex requirements and footprint compared to competitors, Xook offers five star variety and quality at affordable costs.
Founded by serial entrepreneurs Rajagopal Natarajan and Ratul Roy, Xook combines deep tech expertise, startup experience, and food industry knowledge. With early consumer validation and strong partnership pipelines, it is positioned to scale rapidly across India and globally, redefining how people access fresh, personalized meals.
Investment Details
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